Launch day: 15,000 rps, and the product cannot go down or crawl. You need 99.99% availability, p99 ≤ 110 ms, critical durability — and still come in under $2,200/mo. There is no slack; every tier must be tuned.
To pull this off: a CDN to carry static/edge load, an autoscaling Graviton origin across three AZs with enough ceiling for the peak, a healthy ElastiCache tier, and a Multi-AZ database with a read replica so the data tier also tolerates an AZ loss. Then squeeze cost with the right purchasing model. This is the full boss fight.