A content platform now peaks at 12,000 rps, most of it reads. The current single-AZ origin fleet and lone database are saturated and slow.
Targets: p99 ≤ 130 ms, 99.95% availability, critical durability, under $1,700/mo.
Shed load before it hits the origin: a CDN for static/edge-cacheable content, an ElastiCache tier for hot reads, then a right-sized autoscaling origin across two AZs and a Multi-AZ database. The challenge is doing all of that without blowing the budget — Graviton plus a Savings Plan is your friend.